Document <?xml version="1.0" encoding="UTF-8"?><?xml-model href="https://www.tei-c.org/release/xml/tei/custom/schema/relaxng/tei_all.rng" type="application/xml" schematypens="http://relaxng.org/ns/structure/1.0"?><?xml-stylesheet type="text/css" href="https://cwrc.ca/templates/css/tei.css"?><TEI xmlns="http://www.tei-c.org/ns/1.0" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><teiHeader><fileDesc><titleStmt><title>unknown title</title><author>unknown author</author></titleStmt><editionStmt><edition><date>unknown date</date></edition></editionStmt><publicationStmt><p>unknown</p></publicationStmt><sourceDesc><p>Converted from a Word document</p></sourceDesc></fileDesc><xenoData><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:as="http://www.w3.org/ns/activitystreams#" xmlns:cwrc="http://sparql.cwrc.ca/ontologies/cwrc#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:dcterms="http://purl.org/dc/terms/" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:geo="http://www.geonames.org/ontology#" xmlns:oa="http://www.w3.org/ns/oa#" xmlns:schema="http://schema.org/" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" xmlns:fabio="https://purl.org/spar/fabio#" xmlns:bf="http://www.openlinksw.com/schemas/bif#" xmlns:cito="https://sparontologies.github.io/cito/current/cito.html#" xmlns:org="http://www.w3.org/ns/org#"/></xenoData><encodingDesc><appInfo><application xml:id="docxtotei" ident="TEI_fromDOCX" version="7.57.0"><label>DOCX to TEI</label></application></appInfo></encodingDesc><revisionDesc><listChange><change><date>2024-09-27T21:31:11Z</date><name>unknown author</name></change></listChange></revisionDesc></teiHeader><text><body><p><hi rend="color(38761d)">Yiqi: </hi>Thank you for being here. My first question for you is is there a significant moment that you've decided your current career? </p><p><hi rend="color(674ea7)">Genesis:</hi> I think the moment that I decided that I wanted to get back into design was probably during COVID. Because I had been bouncing around. So most of my background is in retail management. That's what my first degree is in. <hi rend="background(yellow)" xml:space="preserve">&lt;career decision&gt; </hi>So fashion business. Towards the end of my time at school there, I came to the realization that I liked graphic design, but I didn't take the leap into doing it.<hi rend="background(yellow)" xml:space="preserve">&lt;/career decision&gt; </hi> I'm always like, I'll just come back to it or I'll learn it on the off chance.</p><p>In my downtime that never ended up happening. <hi rend="background(yellow)" xml:space="preserve">&lt;career decision&gt; </hi>So from retail, I went into the service industry. And then when COVID hit as a bartender, we were kind of the first ones to be laid off. So that really got me thinking, well, if I don't make this decision now, I feel like I'm never going to do it.<hi rend="background(yellow)" xml:space="preserve">&lt;/career decision&gt; </hi></p><p>And I'm always going to have that in the back of my head being like, with the regret of not having done it so I just decided to leap back into it and go back to school for my second BA in graphic design.</p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>So did you have any graphic design experience before that or like not at all?</p><p><hi rend="color(674ea7)">Genesis:</hi> I did. I did take graphic design classes at Columbia as minors because when I got interested in graphic design, they didn't offer it as a minor. So my advisor pretty much was just like, pick foundational classes that you think would be beneficial. So that's kind of what I did. I took classes that I felt would fall in line with what would be a minor.</p><p>So I did have experience doing work. It was every now and then. I didn't start taking my freelance work seriously up until last year. Before that it was all just random projects, helping friends out, making flyers, just like little smaller projects, nothing big scale. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>What brought you to your current company?</p><p><hi rend="color(674ea7)">Genesis:</hi> So the reason why I'm working with the current company that I'm with was because at the start of the year, so straight out of school, I got my first job, my first real design job in my field, like three months after graduation.</p><p>So I got hired into Kaleidoscope, which is a packaging design brand consultancy agency here in Chicago. I was there for almost a year, and at the start of the year, they did some restructuring, which required, unfortunately, to go through with layoffs. So once again, I found myself getting laid off.</p><p>Like half the design team got cut. So then I spent pretty much the last four or five months looking for my current role. And I'm now at Ulta as a digital designer. So pretty much what got me into jumping on board with Ulta was just, while during my time at Kaleidoscope, we dabbled in beauty clients.</p><p>We had very few beauty clients and I kind of wanted to. Go more on exploring the marketing end because that's what my job consists of now. So I decided to go that route in hopes that later down the road I can go into because it's all just under one umbrella,<hi rend="background(yellow)" xml:space="preserve">&lt;career decision&gt; </hi> It's under one brand in hopes of doing art direction or creative direction later down the road.<hi rend="background(yellow)" xml:space="preserve">&lt;/career decision&gt; </hi> So it was also kind of like a pivotal choice. My next move. To just get as much exposure as I can and anything design related. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>That sounds great. Yeah, so I'm so curious about your experience working as a freelancer versus working in a company. Is there anything that didn't really match your expectation working as a digital graphic designer in the company.?</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>So far, working as a digital designer at Ulta, at first it was a little overwhelming, just getting used to the way that they do things.</p><p>Now I feel like I've gotten, after like a week and a half, I feel like I've gotten pretty comfortable with how they go about handling their projects. At Kaleidoscope, everything was a lot more streamlined. So there was a system, there was extensive onboarding and just really catering to everyone kind of getting exposure to different departments.</p><p>And a lot more collaborative than what I'm dealing with at Ulta right now, because<hi rend="background(yellow)">&lt;working process&gt;</hi> I only report to one other person(creative director)<hi rend="background(yellow)">&lt;/working process&gt;</hi>. I haven't really talked to anyone else. So it's just been me and her. So hopefully once things start kicking off, it'll be a little bit more collaborative, but for right now, it's definitely just myself when I'm used to working with things like streamlining different projects and working with multiple people.</p><p>And then in comparison from working with a company versus freelance, you can kind of just depending on who you get hired on by or how formal or informal it is, you can kind of implement the way that you want to work versus having to do things for the betterment and for the efficiency of the team.</p><p>So it's different, but kind of the same at the same time. Yeah, if that makes sense. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Well, yeah. So let's jump into the project that you're going to share. Could you provide some context of that project? </p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>The one that I put on there. So it was for Barilla. So, when I was at Kaleidoscope, <hi rend="background(yellow)" xml:space="preserve">&lt;client relationships&gt; </hi>Barilla hasn't always been like one of our bigger clients that we work with. Usually I never had to sit in on meetings with them. <hi rend="background(yellow)">&lt;/client relationships&gt; &lt;working process&gt;</hi>I would do all the designing, show it to my creative director and the account manager, and then they would take what I told them to then present back to the client.<hi rend="background(yellow)">&lt;/working process&gt;</hi></p><p>So all the presentation and everything was done by the account manager and the creative director. <hi rend="background(yellow)">&lt;working process&gt;</hi>So they would relay back the feedback on whatever needed to be changed.<hi rend="background(yellow)">&lt;/working process&gt;</hi> But that project,<hi rend="background(yellow)">&lt;project context&gt;</hi> they came to us with this new pasta innovation for Valentine's day.<hi rend="background(yellow)">&lt;/project context&gt; &lt;project description&gt;</hi>So we had to figure out and come up with a way to explore this new packaging revolving around Valentine's day and different ways in which graphics can convey.<hi rend="background(yellow)">&lt;/project description&gt;</hi></p><p>The idea of love within design. So that's probably like one of my top favorite projects that I've done. Yeah, and that one was really quick. I think it was all the back and forth and<hi rend="background(yellow)">&lt;duration&gt;</hi> all the revisions were probably under a month's time<hi rend="background(yellow)">&lt;/duration&gt;</hi>. To get it all out there and get it ready for print. So that one was very quick and heavily streamlined. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Can you share some details about this project that you know what decisions that you make, you made in this project that you make make it better, or you make it feel good about it.</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>So, the reason why I enjoyed this project so much was because<hi rend="background(yellow)" xml:space="preserve">&lt;project context&gt; </hi> it was different than what Barilla usually does with their packaging<hi rend="background(yellow)" xml:space="preserve">&lt;/project context&gt; </hi>, so I had a little bit more leeway to do something a little different, you know, we took, even down to the product photography,<hi rend="background(yellow)">&lt;working process&gt;</hi> I had to sit there in ArtDirect and figure out what pieces to use from what was photographed to relate back to our 3D modelers so they can illustrate it in the way that I wanted it to come out in.<hi rend="background(yellow)">&lt;/working process&gt;</hi></p><p>So for that project, I really <hi rend="background(yellow)">&lt;obstacles&gt;</hi>had to think about all of these different aspects while also trying to keep it in line with what their current packaging is.<hi rend="background(yellow)">&lt;/obstacles&gt;</hi> So it's not so far out of the way. It's not so out there and it's not so different. So that was, I think one of the rewarding things is like, how do you make two things look similar but different at the same time. And then how do you direct the way, like the photography and like different nuances of the project in order for others to understand. So then it comes back in the way that you needed it to be. So that one was also big on communication. So everyone would be and was on the same page.</p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>So did you get any feedback like after you've done this project from the client？</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>Oh, I've gotten a lot of feedback, even throughout the process while we're doing our whips and stuff. Feedback to me, it used to be something that scared me, but now it's definitely something that I enjoy because without feedback, you don't know what you need to work on and how to better yourself as a designer.</p><p>So I think feedback is definitely beneficial because it helps you grow. And I think I've gotten feedback from almost all of my projects. There was one project where the client, the CEO for this project liked it so much.<hi rend="background(yellow)">&lt;working outcome&gt;</hi> And we had just done packaging prior to the one project that I got put on that they wanted us to revisit a previous project to adapt it in a similar style for what I had done.<hi rend="background(yellow)">&lt;/working outcome&gt;</hi></p><p>So that was really cool. To see that they loved it so much that they wanted us to kind of revisit an old project. Another project that I did was for the Golden Girls kitchen, which is a pop up that's been hitting different spots around the country. That one, I had already been hired on by Kaleidoscope and the VP of creative, he was just like, He loved it so much and all the work that I did. He's like, I will write you up like an offer right now. Yeah, like<hi rend="background(yellow)">&lt;working outcome&gt;</hi> I will give you a job if you want it<hi rend="background(yellow)">&lt;/working outcome&gt;</hi>. I'm like, Oh, I should have taken it. I had already, like I had only been a few months in at Kaleidoscope so I'm like, I don't know. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Gotcha. So yeah, correct me if I'm wrong. So you kind of get feedback from both the company side and sometimes client side. </p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>Client side, company side. Even like feedback from friends whenever I have them look over things like I get them as well. So just wherever I can get feedback on how to make something better, I will definitely put it out there for feedback. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>So you said you two designers in your team work remotely in this project? </p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>Yeah. So at Kaleidoscope. So the two that I put there that work remotely were our implementation manager and then our account manager, those two, I hardly ever saw in the office, but they were detrimental to any and every project we ever did.</p><p>And then the two that would be <hi rend="background(yellow)">&lt;working location&gt;</hi>hybrid <hi rend="background(yellow)">&lt;/working location&gt;</hi>were pretty much anyone on the design team. So myself and my creative director. But most of the projects that I did for Kaleidoscope, it was usually myself and my creative director. So I would be lead design and then she would obviously come in with feedback and vision.</p><p>Along with how we can incorporate strategy and anything and everything that we did. So yeah, but definitely at Kaleidoscope. Like most of the team it was remote. Yeah, like half was remote. I think<hi rend="background(yellow)">&lt;working location&gt;</hi> I'm the one of the only ones that is based here in Chicago<hi rend="background(yellow)">&lt;/working location&gt;</hi> from who I've talked to for creative, like my brand manager is in Tennessee. So I'm like, Oh, okay. But they do enforce us to come in for corporate weeks. So usually they block off three days of the month, every month for everyone to fly in and kind of touch base then. But other than that, for the most part, it's remote. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Yeah, I see. All right. So, let's talk about the skills. So, I saw that there are pretty different skills that you learn in school versus you learn outside of school. </p><p><hi rend="color(674ea7)">Genesis:</hi> This is something that I have even talked to like some of the instructors about post school because I was actually just on campus for like their end of the year graphic design showcase that I helped them out with a little bit. The <hi rend="background(yellow)">&lt;new skill&gt;</hi>critical thinking on the way that we do design<hi rend="background(yellow)">&lt;/new skill&gt;</hi> in school, I feel like is lacking a little bit.</p><p>Yeah. I think, you know, as designers, while going through the education system, I feel like projects and anything that's done should be done with intent and not just to make something look nice and pretty. It should have some sort of thought process, some sort of vision, and some sort of strategy as to why it is that you're picking the direction for a project. And I think in anything and <hi rend="background(yellow)">&lt;suggestion&gt;</hi>everything that we do and have done in school projects should always start off with proposals.<hi rend="background(yellow)">&lt;/suggestion&gt;</hi> Cause I think really writing things down and thinking about what it is that you want to convey through a project is beneficial to developing the key aspects of the project. It really enforces your end product. I think that definitely was something that I lacked. So some of the stuff that I learned at Kaleidoscope. There were certain things that I didn't know how to do on Photoshop or on illustrator, and I'm just sitting here, I'm like, while at school, like we were so heavily, especially at Columbia, we were so heavily focused on <hi rend="background(yellow)">&lt;existing skill&gt;</hi>publication design<hi rend="background(yellow)">&lt;/existing skill&gt;</hi> and print is literally dying. So it's like, why are we focusing on something? That's literally not as relevant as it used to and actually apply real, like, what's the word that I'm looking for? Like real use for the work that we're doing instead of just, Oh, here, here's some publication work that you guys can do. It's like, I have so many books that I can show for, but it's like, all the <hi rend="background(yellow)">&lt;new skill&gt;</hi>technical(digital) skills<hi rend="background(yellow)">&lt;/new skill&gt;</hi> we weren't necessarily taught, nor were we guided through when we had questions, like, I feel like a lot of the teachers expected us to kind of know what we were doing instead of teaching us.</p><p>I don't necessarily know all of this. I don't know what you think I do. This is why I'm in school to learn all of this stuff. Yeah. It's just like they just assume, they just pretty much like to throw you in and assume that you know what you're doing when you sometimes really don't. Yeah, so that definitely comes out of school. It was almost like a workshop where there were certain things that I didn't know how to do because I wasn't taught how to do them or how to think about them or how to go about problem solving to design on that aspect.</p><p>Like we would sit here and talk about textbook stuff all the time, but how do you apply? All of these principles and really cater to them is a whole nother story.</p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>So do you think that what you gained actually from your work experience can be gained in school, like through some kind of school activity. Do you think so? </p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>Yeah, you definitely can. I mean, It's just how do you <hi rend="background(yellow)">&lt;suggestion&gt;</hi>set up the curriculum so it reflects what you would expect in the real world<hi rend="background(yellow)">&lt;/suggestion&gt;</hi>? I feel like that's kind of where things get lost. Like it's like, oh, we're doing all of these things to understand and practice and you know really refine our eye for design. But it's like how are we applying them to real life situations ?</p><p>Like, I think that's something that a lot of students kind of forget. It's like, make something that you can really apply to your portfolio instead of just making something that's gonna.. It's like you can make something look cool, But if you don't<hi rend="background(yellow)" xml:space="preserve">&lt;suggestion&gt; </hi> have a thought process behind it or like an idea or vision for why it is that you pick <hi rend="background(yellow)" xml:space="preserve">&lt;/suggestion&gt; </hi>that you have a rude awakening once you actually get into the real world because a lot of things and especially while I was at Kaleidoscope everything that we did was based off strategy and research. So you know, luckily I thought about my projects a little bit differently and like really catered to that end because I am a little bit older and you know, not as naive as I was when I was younger.</p><p>To where I'm just, you know, cranking out these projects just to do them and just to turn them in just to get a good grade. I really took things a little bit more seriously this time and like conceptualizing these ideas. Yeah, and how to go about and execute them. But yeah, definitely just a disconnect with design like design wise in school versus what you should be expecting for the world. Because it does end up coming up as almost not, I guess you could consider it like a workshop like I said like, Oh, I was not expecting things to be this way. And, you know, I was fortunate enough to work with a creative director and like a design team that really catered to having everyone learn.</p><p>And we would <hi rend="background(yellow)">&lt;suggestion&gt;</hi>do workshops almost on a bi weekly basis just so everyone would be on the same page.<hi rend="background(yellow)">&lt;/suggestion&gt;</hi> Feel like even in school, if weekly workshops were a thing to be followed in class and like actually sitting down and like figuring out how to solve these problems. I think that would make a huge impact on the technical end of things. Especially because technology wise like graphic design is always evolving.</p><p>Keeping up with it isn't like you really have to keep up with it. But yeah, I do feel like, you know, if certain things were considered and thought differently, what we learn in school could set us up for success once we get to the real world, </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>That's very true. What is the strategy that you are talking about that's important in your working field? </p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>So when I refer to <hi rend="background(yellow)">&lt;new skill&gt;</hi>strategy<hi rend="background(yellow)">&lt;/new skill&gt;</hi>, it's when. So, in the context of kaleidoscope in the way that we utilize strategy.</p><p><hi rend="background(yellow)">&lt;working process&gt;</hi>It's almost like consumer testing and how do we extrapolate, like extract what we learn from consumer testing into how we strategize for design<hi rend="background(yellow)">&lt;/working process&gt;</hi>. So a lot of it was just extrapolating, like, What we would learn from consumer testing, what we would learn from research, and then how do we encompass that into strategy to come up with our different talking points and our different ways of streamlining concepts?</p><p>Because that's where our strategy would come in. It would really help us shape the way that we're thinking about design, to cater to these different points of research that we would kind of pull in. So really utilizing that in that sense to better our designs and to really think about, you know, why is it that consumers are thinking the way that they do.</p><p>And conveying that through packaging. So that's what I mean by strategy. Like really thinking about what it is that you're designing and why it is that you're making these decisions. Yeah. So they reflect your findings. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>That makes sense. I'm also very interested in the research that you're talking about that you're gonna be doing in your work. So what's the research process?</p><p><hi rend="color(674ea7)">Genesis:</hi> It depends on where it is that I find it from. So I'll look for <hi rend="background(yellow)">&lt;new skill&gt;</hi>research<hi rend="background(yellow)">&lt;/new skill&gt;</hi>. I'll sometimes look up, you know, do my basic search online. There are platforms that we utilize to pull research for findings that were, you know, Like trend forecasting almost and then there's also consumer testing and research.</p><p>That's something actually that I noticed through Ulta that they kind of pulled for how they're just mere examples. I'm working on gift cards right now. So their holiday gift cards last year, they pulled data on these designs for these different gift cards, where they fall in line. To kind of gauge and see where a consumer's head is at when they're purchasing these items.</p><p>So you know, some of the gift cards that they had on there scored less than what they expected. And like, some of them were like, they weren't expecting to do as well as they did. So that's kind of where I pulled the research from just seeing how a consumer is reacting and kind of going about consuming.</p><p> That's kind of how I decide some of the design elements as well, doing research, and doing like some of the other research that we would do at Kaleidoscope too you know, for doing one of the projects that I did, it was for a hemp lotion, so the way that we did research on that was, we I pulled up all different kinds of hemp lotions online to see and pulled all of them.</p><p>Then I placed them all on like a grid to kind of see how they're treating products that have hemp included. From there I pulled up the color. I did a typographic research on that based on what I pulled. I was seeing how they were treating the use of hemp within the context of the packaging.</p><p>And then I think what was the other, there was one more, oh, what kind of photography they were using to talk about hemp. So that's kind of the research that I do. It's what would be called a category language or an audit of products that are out there. So I kind of do that for anything that I do.</p><p>I do the research to see how other people are treating me. What they're working on or. And then I go from there and see where I can kind of play with these elements to add to my designs. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>I'm kind of interested in learning more about the storytelling that you are using. So first of all, is it more of the visual storytelling or the verbal storytelling? What kind of storytelling is that you're doing? </p><p><hi rend="color(674ea7)">Genesis:</hi> It's a little bit of both. When I talk about <hi rend="background(yellow)">&lt;new skill&gt;</hi>storytelling<hi rend="background(yellow)">&lt;/new skill&gt;</hi>, it's like, how do you apply your work into case studies and tell your story visually to convey the big idea without having to sit there and explain it.</p><p>Yeah. So that's kind of what I do, especially with my portfolio work, how I apply whatever projects it is that I'm utilizing. Or working on how do I apply them to these case studies, so then, do visual story storytelling because that's also kind of what art directors do.</p><p>It's like, how can you tell the story without telling the story? So it's sometimes challenging and sometimes, you know, pretty easy to just pull it together. But yeah it's like how do you take your viewer through this journey of your ideas without having to explain it? </p><p>Which I think, especially when applying for jobs, it's super beneficial to be able to have that under your belt to where your ideas get across. Like, oh yeah, I get it. First, if I have to sit there and think about what it is that this project's about. Then we might have a little bit of problems. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Yes. So here is an optional question. If You have to choose one thing that's essential or the key from the whole skill packages that we have talked about, what would that be?</p><p><hi rend="color(674ea7)">Genesis:</hi> For me, and I will stand by it, <hi rend="background(yellow)">&lt;key for designers&gt;</hi>research, research, research, research.<hi rend="background(yellow)">&lt;/key for designers&gt;</hi> Oh yeah. It's like, it really helps enforce what it is that you're creating. I think everything that I've ever done has always been led by research.</p><p>Yeah, like seeing what other people are doing and then how can I twist it to cater what for what it is that I'm working on. And like really noticing those nuances, but yeah, research and probably trend forecasting can kind of go together. </p><p>Because as design, you kind of have to be on top of it, like what's coming next. How do you utilize it? Like right now AI is super big and everyone's freaking out about how it's gonna take our jobs. Like, no, it's not. At the day, unless a client knows exactly what it is that they want. There's no way in heck that a computer is going to be able to give them that without there being the need to, like, revise or any of that stuff.</p><p>Like, today I got asked by my manager if I knew about these two programs, which I didn't. And they just so happened to be AI based. So she asked, she's like, we're trying to figure out how to incorporate these into everyday work. I'm like, well, funny that you mentioned that because I actually already started using it.</p><p>Yeah. The project that I'm working on right now for photo editing and composition. It definitely streamlines when I'm sitting here making mockups of something that's going to be retouched. It's like, how do I convey the visual message without overcomplicating it and like going in and wasting time that I don't have time for.</p><p>So it's like, how can I make this photo editing more efficient for me? And yeah, I was messing around with the new Photoshop beta and. It got the job done. So yeah, definitely. Oh my god,<hi rend="background(yellow)" xml:space="preserve">&lt;obstacles&gt; </hi> technology is always evolving. <hi rend="background(yellow)" xml:space="preserve">&lt;/obstacles&gt; </hi></p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Yeah, I feel that too. </p><p><hi rend="color(674ea7)">Genesis:</hi> Helping us, but hurting us at the same time. Oh yeah, that is what it is, right?</p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>So any skills that you're thinking of that you want to get yourself in the future? </p><p><hi rend="color(674ea7)">Genesis:</hi> Definitely getting better at <hi rend="background(yellow)">&lt;new skill&gt;</hi>generating images on AI<hi rend="background(yellow)">&lt;/new skill&gt;</hi>. Cause it really is one of those things where like, you have to be as literal as possible.</p><p>Because the way that it reads, it is as literal as possible. So really trying to figure out what works and what doesn't with that. I really want to get into <hi rend="background(yellow)">&lt;new skill&gt;</hi>learning animation with Procreate<hi rend="background(yellow)">&lt;/new skill&gt;</hi>. Because I've been seeing that a lot and that looks so much easier than like After Effects.</p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>I want to do that,too.</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>I tried learning it and I had no idea what I was looking at. So I definitely think I like animation stuff. Procreate is definitely beneficial and like a lot more user friendly. What else?</p><p>Maybe <hi rend="background(yellow)">&lt;new skill&gt;</hi>photo styling<hi rend="background(yellow)">&lt;/new skill&gt;</hi>, or like products and stuff. That's a skill within itself. Like something like, I don't know how like, especially for packaging and like food, like the photo styling for some things. It's so intense. Yeah, I think those would be the three. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Okay, that's great. What do you have anything else to share about this project ? You know, you have in mind about your vision, any information you want to pass? A big vision or something about this project?</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>There's two, there's another packaging project that I did.</p><p>And this was through class. We were tasked to consider Gatorade as our client. And how do we bring in a new line of energy drinks? So I decided to go down the route of wellness and introduced and worked on a coffee, a caffeinated coffee with CBD. Because as myself, I struggle with anxiety and the jitters that come with consuming coffee.</p><p>So definitely for me, it was like a personal project because it's like, how do I incorporate these two things? Together. So that project I did based on research. Cause I also looked at like other products and how they're handling their use for coffee and CBD. And then the other project that I did that I have in mind is this publication that I did on how to organize books.</p><p>So we had to come up with a list of books. So I decided to go down the censorship route of books that are banned. So all of the books within this publication are all organized by their different heights. And then, you know, what ranking they had within this 15 book list.</p><p>So that would be another part. Those would be the two projects that I think on top of my head that I would. Definitely feel comfortable sharing. Because, all of my other packaging projects, I can't share. The next one that's coming out I think is for Halloween. It'll be for Skittles. Whatever you see out there for Skittles, that was me. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Yeah, so, anything that you want to talk about or you wanted to include for that pasta project, like a question that I should have asked?</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>I don't think so. I can always just type something up too and send it to you. That would include. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Yes. I appreciate it. Okay. So for our last question, I know we already talked about many suggestions that you have for those students that's currently studying schools preparing their current career, but any last word, quick suggestion, if you want a peak one for the students.</p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>I mean, other than just really designing with intent, designing with vision, and then once they're nearing the end of their career, or the end of their time as students, <hi rend="background(yellow)">&lt;suggestion&gt;</hi>really prepare for interviews.<hi rend="background(yellow)">&lt;/suggestion&gt;</hi> I feel like that's something that we're, nobody tells us to do, and then we sit here and be like…A lot of my first interviews, I did not prepare for. I didn't have anything set up and, you know, really also apply to jobs that you don't want just to get that practice under your belt on how to really present yourself once you do apply, and get the interview for the job that you want. But yeah, pretty much with anything. Just be prepared.</p><p>Okay. <hi rend="background(yellow)">&lt;suggestion&gt;</hi>Ready to lead the conversation<hi rend="background(yellow)">&lt;/suggestion&gt;</hi> too. Cause there have been some interviews where like, I'd come in and they're like, Oh, what do you want to talk about? It's really up to me to like to lead the conversation. So, expect the unexpected. Yeah. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Very helpful. You so much for sharing, you know, a lot of great information in this interview. I really appreciate your participation. </p><p><hi rend="color(674ea7)" xml:space="preserve">Genesis: </hi>Okay. Awesome. Thank you </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Thank you. And I hope you have a great night. </p><p><hi rend="color(674ea7)">Genesis:</hi> I still have work to do. This is what happens when I work from they're like, they pretty much just told me that like, as long as you get your work done, I'm like, Oh, well, constantly taking like mental breaks, because I'm like, I can't sit here and work, like I need to like, walk around, come back to it. So definitely take my time. </p><p><hi rend="color(38761d)" xml:space="preserve">Yiqi: </hi>Yeah, but the flexibility is also good!</p></body></text></TEI> Document Download Object Type XML document Related Item No Related Item Type host
